Our client unveiled a new trade show booth design at the 2019 HIMSS Global Health IT Conference & Exhibition in Orlando. The dazzling exhibit, build by Czarnowski, featured two levels, multiple conference rooms, 20 workstations, promotional displays, and a theater.
AVFX choreographed imagery and colors across a variety of large format, high resolution LED screens, transparent OLED screens, and the booth lighting. Specific areas of the booth displayed specialized content to address a specific need, but at times the entire booth lit up with brand imagery that flowed seamlessly from one screen to another. These immersion effects work very well to create a sense of unity across a booth of workstations and targeted messages.
At the front of the booth, there was a forum theater where attendees could hear customers describe their experiences. In the mid-section, Live Marketing produced an augmented reality program that gave attendees the opportunity to hear messages designed just for them using trigger points throughout the booth. Attendees were encouraged to walk further into the booth to hear about solutions from product experts or schedule time to speak with executives about future developments.
Thanks to Philips, Czarnowski, and Live Marketing for this great opportunity.