This RSNA annual trade show and conference attracts more than 60,000 attendees each year to McCormick Place in Chicago. The goal of the Philips healthcare industry trade show booth design was to present a wide range of products used to create detailed imagery. Products and demos included X-ray, computed tomography (CT), magnetic resonance imaging (MRI), and nuclear medicine imaging equipment and ultrasound.
We worked closely with Czarnowski Exhibits to bring their design to life with ultra high-definition (UHD) video walls, HD projection, theatrical lighting, and engineered audio. This award-winning 40,000 sq ft exhibit was one of the four anchor booths at the show.
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