The Heart of Innovation Booth – ACC Annual Conference
Interactive Trade Show Exhibit & AV Production
The American College of Cardiology Annual Scientific Session brings together leaders in cardiovascular medicine to explore innovation, research, and patient care.
For its 61st annual event, the “Heart of Innovation” exhibit was designed to showcase advancements in healthcare through an immersive, educational experience.
AVFX partnered with Czarnowski Exhibits to bring the concept to life, with Philips Healthcare serving as the underwriting sponsor.
The Challenge
This exhibit needed to balance education and engagement:
- Present complex healthcare innovation in an accessible way
- Create an environment that encouraged exploration, not just observation
- Stand out within a large, high-traffic conference setting
The goal was to make the experience feel intentional and immersive.
The Solution
AVFX delivered integrated AV production to support a museum-style exhibit environment:
- Interactive Exhibit Design Support
AV elements aligned with the flow and structure of the exhibit to encourage engagement
- Immersive Visual Environment
Displays and media integrated throughout the space to support storytelling and exploration
- Collaborative Execution
Close coordination with Czarnowski to ensure AV systems aligned with the physical design and visitor journey
The focus was on creating a cohesive, interactive experience.
The Outcome
The result was an exhibit that felt more like an interactive museum than a traditional trade show booth.
Attendees were able to explore healthcare innovation in a way that was engaging, educational, and visually compelling.