RSNA Annual Meeting – Philips Healthcare Trade Show Exhibit
Large-Scale Trade Show AV & Exhibit Production
The RSNA Annual Meeting draws more than 60,000 attendees each year to McCormick Place, making it one of the largest healthcare trade shows in the world.
For this event, Philips set out to create an exhibit that could showcase a wide range of advanced imaging technologies in a way that was both informative and visually compelling.
AVFX partnered with Czarnowski Exhibits to bring that vision to life.
The Challenge
This exhibit required both scale and clarity:
- A 40,000 sq ft footprint positioned as one of the show’s anchor booths
- Multiple product categories, including X-ray, CT, MRI, nuclear medicine, and ultrasound
- The need to present complex medical technology in a way that was accessible and engaging
The environment needed to support both education and visual impact.
The Solution
AVFX delivered a full AV system designed to support the exhibit experience:
- UHD Video Walls & Projection
High-resolution displays and projection systems used to showcase detailed medical imagery
- Integrated Lighting Design
Theatrical lighting used to define spaces and guide attention across the exhibit
- Engineered Audio Systems
Audio designed to support demonstrations and presentations within a large, open environment
- Collaborative Execution
Close coordination with Czarnowski Exhibits to align AV systems with the overall exhibit design
Every element was designed to support both product storytelling and attendee engagement.
The Outcome
The result was an award-winning exhibit that stood out as one of the primary destinations on the show floor.
The integrated AV experience helped translate complex healthcare technology into a clear, engaging environment for attendees.