Global Leadership Conference (Confidential Agency Client)
Multi-Screen Projection & Event Production
For this global leadership conference, more than 30 advertising agency executives entered a ballroom transformed into a fully immersive visual environment.
Hosted at the InterContinental Boston, the goal was to create a seamless, high-impact presentation experience that set the tone from the moment attendees walked in.
AVFX was selected to design and execute the multi-screen environment.
The Challenge
This experience required both creative precision and technical control:
- A three-wall projection environment with curved architectural elements
- The need for perfect color matching and image alignment across multiple surfaces
- A high-expectation audience with a strong eye for visual quality
Even minor inconsistencies would be noticeable.
The Solution
AVFX designed and delivered a custom multi-screen projection system:
- Three-Wall Projection Environment
A wide-format visual experience spanning three walls, including curved corners fabricated by Mystic Scenic Studios
- Blended Projection System
14 blended and warped projectors calibrated to deliver uniform color and seamless imagery across all surfaces
- Mixed Projection Techniques
Rear projection for the main stage and front projection for surrounding walls to optimize visibility and depth
- Advanced Screen Processing
Dual Spyder multi-screen processing systems used to support custom screen configurations and presenter-driven visuals
Every element was engineered to ensure a cohesive, immersive experience.
The Outcome
The result was a visually unified environment that fully engaged attendees and elevated the overall event experience.
As Philippe B., Creative Director/Producer at Societe CVFC, shared:
“You produce very high-quality results that meet my expectations.”
The project reinforces AVFX’s ability to deliver technically complex, design-forward environments for executive audiences.