Color Matters — Lighting For Your Brand

cecil dorman All Stories, Corporate Events, Special Events, Trade Shows

Color is clearly part of your brand. The use of lighting as a branding tool at your corporate or special events deepens your brand strategy. The wrong lighting can detract and work against your branding efforts. When it works it reinforces what your brand represents. Stephanie explains the subtleties. Her advice may open your eyes to color.

If you have questions or suggestions, let us know.

Below is the Video Transcript

Color is important. Of course, I say that to you while wearing all black, but nonetheless, color is important.

If you’re looking for a Dunkin’ Donuts, you know exactly what orange and pink colors to look for, or if you’re at an event sponsored by the Red Sox, there’d better not be a bit of that Giants orange or worse, Yankee’s blue in the building.

There are many ways that lighting can add that brand color to your event. The easiest is to add up-lighting around the room. We can also add units to light your backdrop in your colors.

Even if it’s not specifically a brand color, but instead, color to support a mood or theme, we can bring that color into the event space. That being said, there’s also such a thing as too much color. As we all found out with the white dress, blue dress, your eyes are constantly adjusting to the colors around you, like a natural white balancing effect or a color version of night vision.

Going back to that hypothetical event, if you’re in a red-only Red Sox room for too long, the red will lose some of that vibrancy as your eyes try to color balance. However, if you layer in some highlights like white, gold or even some accents of green monster green, it will help your eyes accurately retain the colors throughout the night.

If you have questions or suggestions, let us know.

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