As the audience entered the theatre, they were engulfed in sights and sounds signaling a very different event.
This year marked a major expansion for TEDxCambridge. The Spring Event in June sold out more than a month in advance of the show, demonstrating why it had to be moved to a larger venue. TEDxCambridge, directed by Dmitri Gunn, relocated from a 300-person auditorium to a 1,200-person theater.
The audience was immersed in dynamic imagery provided by Materials&Methods Boston. They were tasked to integrate their 3D mapped animations with an online display of real-time audience data. That was a challenge we approached with great confidence having worked with that data in past TEDxCambridge events.
“I usually cringe when we are introduced to a new projection & production company for fear of the typical learning curve we experience with many vendors who sell their capabilities of advanced projection mapping, while really having no real world experience with it. Your team however was stellar and incredibly adaptive in accommodating a rather complex scenario where we were able to merge real-time web content with 3D projection mapped animations.”
Principal / Materials&Methods