As the audience entered the theatre, they were engulfed in sights and sounds signaling a very different event.
This year marked a major expansion for TEDxCambridge. The Spring Event in June sold out more than a month in advance of the show, demonstrating why it had to be moved to a larger venue. TEDxCambridge, directed by Dmitri Gunn, relocated from a 300-person auditorium to a 1,200-person theater.
AVFX Boston was selected to provide audio visual staging for the third time. AVFX supported the event with wide screen projection mapping in John Hancock Hall (Back Bay Event Center).
The audience was immersed in dynamic imagery provided by Materials&Methods Boston. They were tasked to integrate their 3D mapped animations with an online display of real-time audience data. That was a challenge we approached with great confidence having worked with that data in past TEDxCambridge events.
TECH TALK
“I usually cringe when we are introduced to a new projection & production company for fear of the typical learning curve we experience with many vendors who sell their capabilities of advanced projection mapping, while really having no real world experience with it. Your team however was stellar and incredibly adaptive in accommodating a rather complex scenario where we were able to merge real-time web content with 3D projection mapped animations.”
Jeff Grantz
Principal / Materials&Methods
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