Projection (Pixel) Mapping
AVFX Boston is using projection mapping for corporate meetings and special events to engage audiences by offering them the same multimedia visual experience they see on television and in films. Why should you care? If the audience is paying attention, they'll be motivated to learn, sell or donate.
What is it? — Mapping is a video projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. By using specialized software, a two or three-dimensional object can be spatially mapped. Using algorithms, which mimic the real environments, the projector can be programmed to precisely display on a non-typical projection surface. Any surface can become a dynamic video display. Several sources of video can project onto different surfaces from a single projector.
Set Design — Projection mapping can be used to change the environment of any event where video is used. By projecting onto white surfaces, we are able to change the look for each segment of the meeting. That’s another way to keep the audience looking to the stage and not to their smartphones.
Speaker Support — Projection mapping also offers a unique solution to the challenge of audience engagement for multi-day meetings. Audience attention spans are short, so planners and producers need ways to turn boring spreadsheets into sophisticated, content-rich communication. We work with speakers to include image magnification (imag) from live cameras in the room, their Powerpoint presentations as well as pre-recorded video, lighting and sound.
Work with AVFX to utilize the technology to create the most compelling and engaging communication.