Planners, Put Yourself in the Audience — TEDxCambridge Salon

We’ve worked with them for years but the TEDxCambridge Private Salon Series is new.  It’s similar to the annual event but smaller — designed for corporate partners and their guests that celebrate the remarkable innovation and creativity found within Boston/Cambridge and beyond. Salons feature 250 VIP guests, two distinguished speakers, an artistic performance, facilitated audience discussion, and a gourmet reception experience prepared by an award-winning chef. The events draw the region’s leading thinkers and doers ranging from CEOs and managing directors to academics and policymakers.

Planners, I challenge you to sit in the audience at your next event and ask yourself if the audience experience is what it should be. It’s an important thing to do on a regular basis.