We were asked the provide AV support for the launch of a top-secret lacrosse product. The agency wanted to tease the release of this unique new design through a seven-second reveal of the new product.
The new lacrosse stick head is called WARP by Warrior and it will revolutionize the sport.
Attendees were invited to enter a private space (metal box) to experience a short glimpse of the product. People stood in line for the opportunity and it worked just as the agency had planned. They bought it.
Learn more about WARP.
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