SXSW is famous for its edgy, cutting-edge creativity, but did you know it also has a strong educational flavor? We at AVFX Boston learned that first hand when we staged A/V (audio, video, lighting) for the Pearson Learning Lounge at SXSWedu 2014.
Pearson collaborated with Live Marketing and Czarnowski to create a dynamic learning environment where visitors explored hands-on learning experiences—from the captivating Pearson Appcade Wall, which featured an iPad arcade chockfull of Pearson gamified learning apps, to the engaging 3D printing activity with Makerversity, a London-based start-up and Pearson strategic partner. Visitors were invited to expand their learning possibilities, enjoy the create-your-own-trail-mix-bar, relax, and recharge their minds, bodies, and devices! A laidback learning experience at its finest.