Will they switch for cheaper? | AVFX Boston Audio Visual Staging

Will they switch for cheaper?

[Take a look at this post from Seth Godin. Very well said.]

Will they switch for cheaper?

In fact, most people switch for better.

Without a doubt, there’s a slot in every market for the cheap enough, good enough alternative.

But rapid growth and long-term loyalty come from being better instead.

When your product or your service doesn’t measure up, the answer probably isn’t to lower your price or offer a refund to the disappointed customer. Instead, the alternative is to invest in making it better. So much better that people can’t help but talk about it—and so much better that they would truly miss it if it were gone.

 

That’s why our recommendation is, “Remember the wow, not the ow.”

 

 

 

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AVFX is an audiovisual staging company located in Boston, MA, offering audio, video and lighting services to meeting planners, exhibit builders and special event producers in New England and across the US.