What can Snoop Dogg (a.k.a., Snoop Lion) teach marketers about how to launch a product, build a brand and create followers? Actually, a lot. Snoop – and plenty of other musicians and entertainers – are going way “outside the mainstream” of traditional advertising and record label support to build fan bases. Last night Snoop’s brand manager (Nick Adler, VP at Cashmere Agency) spoke in Boston and we made him look good.
AVFX staged the annual AMA Marketing Leadership Forum featuring a diverse panel of speakers exploring three of the hottest topics shaping marketing: Neuromarketing, Big Data and DIY (non-traditional) brand building. 150 passionate marketing people gathered at the Renaissance Boston Waterfront Hotel to share and learn and eat cannoli. George P. Johnson was the sponsor and Mike’s Pastry supplied the dessert.
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