One of the things we love about working with new companies is what we learn from our collaboration. Engaging new PartnerVendors for a long-standing client, like MIT, is a great learning experience for us all.
The MIT Sloan School of Management (MIT Sloan) knows the importance of video and uses it to present the most sophisticated business concepts.
In order to maintain this high level of production quality, they set out to design and build their own video studio capable of presenting subject matter experts in the best light. The goal for this project was to create a flexible scenic design that could accommodate both TED-style presentations and high-level interviews.
An MIT Sloan taskforce was created to oversee the effort and they retained Clickspring Design to create a video-recording environment for the MIT Sloan’s Online Learning Initiative and blackwalnut to fabricate the final design. A prototype of the studio was built at WGBH in Boston.
AVFX Boston was selected to incorporate state-of-the-art AV presentation tools. We worked closely with the MIT team to provide an environment that would reflect the quality of their content.
Take a look and judge for yourself.
Thanks to MIT Sloan, Clickspring Design and black walnut for this