Great example of image mapping outdoor video projection and for product launch. Of course, the A/V has to equal the subject matter.
Video: Watch ‘Sports Illustrated’ Swimsuit Models Projected in 3-D
By Anna Sekula | Posted February 15, 2013, 2:06 PM EST
Sports Illustrated went all out to promote this year’s swimsuit issue, broadcasting videos of the featured models onto the exterior of the Caesars Palace in Las Vegas.
Executed by Pearl Media, the publicity stunt Wednesday turned the hotel’s façade into an enormous movie screen, mapping 3-D projections of cover girl Kate Upton and other models in skimpy swimwear on the 51,000-square-foot surface. Watch the video.
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