Fred White — Take a Deep Breath
“You have to take a deep breath.”
These are the words Fred lives by.
Planning and executing large corporate meetings, user conferences and sales meetings comprise the bulk of Fred’s experience. To be successful working in stressful environments, you have to stop and think when the temptation is to react.
Fred began his career in technical direction at Huntington Theatre (Boston University) and has remained focused on staging ever since. He was involved in theatrical road shows for a time and has some great Ray Charles stories to share. He was even once an employee of Media 1 before it became AVFX (from 1988-1997).
- Communicate what it will really take to pull this off.
- Anticipate client needs.
- Know when to say no.
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