OK, so you design a new building in Cambridge, MA and you want to impress potential biotech tenants. Try a wall of seamless video displays showing video that slowly moves as though you’re scuba diving across a healthy reef. Creating immersive environments with video walls, lighting, sound and video projection is the kind of thing we do in tradeshow environments. This is the same idea.
BioMed Realty’s vision was to capture visitor’s attention and create an impression of technical sophistication as visitors first enter. They wanted someone to create visual impact with a display of technology. They selected AVFX to design, source and build this 9×3 wall of 55in NEC monitors.