AVFX is pleased to announce the selection of Cecil Dorman as Vice President, Business Development. Cecil will support President, Steve Halling with primary responsibility for business development and marketing. Current CEO & founder, Murray Lapides will continue to lead the company, Steve Halling will manage strategic planning and Tom Peckham will continue to direct all operations.
Cecil Dorman brings over 20 years of experience in brand development, business strategy, creative, marketing and sales. His key focus is to help his clients develop strategic marketing initiatives, built on an understanding of their goals.
“We’re extremely happy to have Cecil Dorman join us,” said CEO Murray Lapides. “I see this as an extremely positive development for the growth of AVFX. We now have a full staff of professionals who understand the importance of client service, innovation, business strategy, along with the ins and outs of corporate America.”
Prior to joining AVFX, Cecil was Director of Business Development for Acsys Interactive. Before that he was Senior Account Director at Cramer Digital Marketing and prior he was Director of Business Development at BigBad, Inc., an interactive strategy firm. Prior to 2005, Cecil managed and operated his own brand strategy consultancy for over fifteen years.
Cecil earned his MFA in Advertising Design from Syracuse University and a Bachelor’s Degree from the Rhodes College. He is on the board of the Boston Chapter of the American Marketing Association and an active member of the MPI, Ad Club, MIT Enterprise Forum and MITX. Cecil is also a dedicated hospice volunteer with Visiting Nurses and Community Health of Massachusetts.
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